Unified Commerce: The business solution for successful companies
Selling products or services increasing revenue: this is undoubtedly the goal of any business on the market. The goals have remained unchanged over the years, but the approach to customers and sales patterns have evolved.
Today, digital is not future, but present and there is a real transformation in which e-commerce is intertwined with retail, opening up new production chain scenarios and new business models. The customer, with his needs, must always remain at the center of any strategy, so it is crucial to know their own market segmentation and to anticipate their preferences.
Today buyer is multidevice, browsing with different tools that can be smartphones, tablets or laptops; At the same time it is multichannel, loves to get online and buy offline and vice versa, so it's crucial that the physical store also has a digital presence.
From here, retailers no longer have to impose their environment on the consumer, but rather help customers in their buying choices with the appropriate tools, creating the so-called "Unified Commerce" term coined by NetComm President Roberto Liscia to point out the new Experiential ecosystem to offer end users.
The winning companies are those who know how to seize the new opportunities and evolve together with the needs of customers, not fearing the confrontation with digital but considering it as a worthy ally to bring new nourishment to their business.
In this scenario I&I guides and supports companies in market change: in data collection and management, in the IT field for creating e-commerce platforms, in marketing strategies and in choosing the best solutions to improve customer experience & satisfaction.
Contact us now for more information.