The new frontiers of e-Commerce
Online shopping is central today, so bien present on the web with a product/service proposition is crucial, both for traditional companies and DotComs.
Artificial intelligence applied to technologies such as Machine Learning, natural language processing, and the implementation of text and voice chatbots (Apple's Siri or Amazon's Alexa, popular name), now enables personalized and automated user shopping experiences that result in increased conversion rates, an overall improved experience, maximized ROI, and increased loyalty.
Algorithms that can collect data and profile more and more accurately are enabling the user to be proactively guided toward more informed and shoehorned purchases; the real challenge is to no longer have a showcase of products/services that is the same for all potential customers, but highly personalized, shaped to the tastes and buying power of each individual online store visitor.
The e-commerce revolution is not only about B2C (Business to Consumer) aimed at the end consumer, but also embraces B2B (Business to Business), with professional, typically corporate sales goals. The main trends in B2B e-commerce trace in part what has already been implemented in B2C models: a fulfilling shopping experience, the ability to complete purchases from mobile devices, and the adoption of enterprise marketplaces to create more evolved and vast ecosystems capable of attracting and engaging new audience segments and global markets.
By 2023, B2B e-commerce will account for more than 17 percent of global B2B revenue (Forrester Research).
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