E-Commerce: The number of online purchases increases

According to research, sales in 2017 will amount to more than 10 billion euros

Over 13 million Italians, 22% of the total population, made online purchases in 2015, generating a sales volume of 7 billion and a half euros. These are the data from the Center for Retail Research study for RetailMeNot, the digital bidding marketplace. Countries analyzed, in addition to the US and Canada, are France, Germany, Italy, the Netherlands, Poland, Spain and Sweden.

According to this research, which also includes purchasing behavior data, in 2016 those who buy online will spend an average of 600 euros a year, carrying about 11 transactions worth 53 euros each.

Although the podium is positioned in the United Kingdom, with an average online spend of 1,551 euros, followed by the United States (1,398), Germany (1,352) and France (1,085), Italy claims to be one of the most promising countries. Already in 2015, our country has been together with Poland and Germany, the one with the highest growth rate of e-commerce, registering a + 19% over 2014. And the trend does not hesitate to stop. According to the study, by 2017, online shopping loveres will spend double on 2013, an increase of 93%, from 5.30 to 10.25 billion euros.

PC is the most used tool to make online purchases (more than 84%), according to the study emerges the great passion of Italians for the smartphone and, to a lesser extent, for the tablet.

This year, compared to 2015, mobile online purchases will grow by 80% (against a European average of 45%), while PCs will only increase by 10% (the European average stands at 8%) . In particular, the smartphone will record a surge in online shopping: its use will almost double and sales will grow by 97.4%.

Finally, the study reveals that the average annual consumer spending on mobile devices will amount to € 352, € 100 more than last year, with more than 9 purchases per person